We’re proud to announce that we’ve been listed as one of Lucky Magazine’s favorite places to shop for swimwear! On Lucky Magazine’s website, they write, “InStyleSwimwear’s fit pros will help you determine if what you’re eyeing—a ViX bikini, a Lisa Curran maillot—is the wisest choice for your figure.” They’re right on the money with that one!
Welcome to our first ever bikini look-alike challenge! For Cruise 2010, we’ve got two gorgeous new two-piece swimsuits that bear a particularly striking resemblance—Classique by JETS by Jessika Allen and Mandalay by Seafolly Swimwear. In this bikini look-alike challenge it’s the battle of the Aussies and you decide the winner!
This year, designers are putting a whole new spin on traditional animal prints. For Cruise 2010 you’ll see a number of 2010 peacock print bathing suits—a unique animal print that’s popping up in only the hottest 2010 collections!
The next featured model from the 2010 Sports Illustrated Swimsuit Issue is none other than Anne V! The gorgeous swimsuit model was photographed wearing the Louise two-piece by ViX Swimwear in one of the most beautiful places in the world—Lisbon, Portugal!
Those Aussies have done it again! The new 2010 Seafolly Swimwear collection showcases fun flirty styles that are absolutely perfect for a day playing at the beach. Every year, Seafolly Swimwear creates an amazing line that features a perfect mix of playful feminine styles as well as sporty-chic styles that you can really feel comfortable in—and this year is no exception!
Today we’re all about the prints. More specifically, we’re talking paisley print swimwear and floral print swimwear, both of which are among the hottest 2010 swim trends. However, these ultra-girly prints are often confused, so today I’ll do my best to clear the air 
The 2010 Lisa Curran Swimwear collection is simply beautiful! With names like Madrid, Mallorca, Toledo, and Valencia, the new line brings to mind the gorgeous beaches and relaxed way of life of my absolute favorite place on earth—Spain!
The next Battle of the Bikini Bombshells is here! This time we have the former “girl next door” Kendra Baskett (formerly Kendra Wilkinson) versus former “bachelorette” Trista Sutter! But this time, we’ve introduced an interesting new twist to the competition… we’re pinning Kendra Baskett and Trista Sutter against each other, judged on their post-baby bikini bodies!
One of the biggest trends in swimwear for 2010 is the high neck one-piece swimsuit trend. Not only is this hot new style extremely chic and sexy, but it is also the perfect style solution for covering up post-mastectomy scars. Although certain two-piece styles also feature tops with higher necklines, the new swimwear trend is commonly seen with one-piece swimsuits. Check out some of the gorgeous new one-pieces below:
This week’s pick of the week goes to my favorite style (so far) from the 2010 Vitamin A Silver Swimwear collection: Big Love Twist! The colorful bold print and contrasting polka dot pattern come together and make for an all around flirtatiously fun style!
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