Ok, so we’re still not done with the 2010 Sports Illustrated Swimsuit Edition… there are just too many amazing new styles!  This time, we’re talking skimpy sexy styles from the 2010 Cia.Maritima Swimwear line!  Check ‘em ouuut!

Read More 

Please join us in welcoming one of the newest additions to the InStyleSwimwear fam… Debbie Katz South Beach!  Although women have been falling in love with the assorted designer beachwear styles for years, we’re now giving our customers a chance to experience the truly romantic nature of Debbie Katz Beachwear!  Featuring new 2010 styles to live and love in…

Read More 

This week’s pick of the week is one of my absolute favorite 2010 new arrivals—the Slinky Plunge one-piece by L Space Swimwear!  With its deep plunging neckline, gorgeous cool color, and ultra-sexy monokini design, this new one-piece is smokin’ hot!

Read More 

Welcome to our second Bikini Look-Alike Challenge!  Today we have two floral swimsuits facing off—Parse Separates by Banana Moon Swimwear versus Catalonia by Lisa Curran.  At first glance, both two-piece styles are very similar, but which one do you all like better?  Which one deserves to win this Bikini Look-Alike Challenge?

Read More 

1. That award-winning body control is back!  The new 2010 Charmline Swimwear line is here, celebrating some of the best styles from Maryan Mehlhorn yet!  Super slimming and seductively sexy, the new Charmline Swimwear styles are better than ever before!  Take a look and see for yourself…

Read More 

This isn’t the first time we’ve caught AnnaLynne McCord sporting some hot new L Space Swimwear styles.  But who can really blame her?  It’s hard to resist those sleek and sexy designer swimwear styles…especially when you’ve got a bangin’ bikini bod like hers!

Read More 

For 2010, you’ll definitely be seeing lots of rainbow striped swimwear styles!  Although the colors and designs are different, this hot new 2010 trend is colorful and so much fun!  Check out some of the new 2010 styles below:

Read More 

It’s Beauty and the Beast meets Beauty and the Beach—It’s this week’s pick of the week!  Presenting Lumiere from the 2010 Salinas Swimwear collection!  This gorgeous two-piece swimsuit is one of our favorite new swimsuit styles from Salinas, as well as one of our top favorites from all of the 2010 swimwear collections in general.  Simple yet chic, sexy yet elegant, the Lumiere two-piece from the new 2010 Salinas Swimwear line is a definite must have for the upcoming season.

Read More 

Spring is here, so it’s time to retire those flannel shirts and go gaga for gingham!  For 2010, gingham print swimwear styles and gingham cover-ups show you two girly ways to bring in the new swim season.  Yep, we bet you’ll be seeing this adorable new swim trend popping up on beaches and poolsides everywhere!

Read More 

All of my fellow fashionistas out there probably know that one of the hottest 2010 fashion trends is neon anything—including swimwear!  The hot new neon swimwear trend is so much fun, and it’s one of those fearless fashion trends that’s sure to get you noticed.

Read More