Kimora Lee Simmons in Melissa Odabash!

January 25, 2012 by
Kimora Lee Simmons in Melissa Odabash!

When you hear the name Kimora Lee Simmons you probably think “What doesn’t this woman do?”  She’s a super model, reality star, author, philanthropist, Tony Award winner, has several clothing and jewelry lines, her own credit card…I mean Forbes Magazine even coined her as one of the top “hardest working mothers in Hollywood!” Well we’re [...]


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Filed in: Celebrities

Vitamin A is January’s “IT” Brand

January 20, 2012 by
Vitamin A is January’s “IT” Brand

  It’s only the third week of January and Vitamin A Swimwear has been making headlines. Not only was a hot young celeb spotted wearing a Vitamin A bikini but the brand was also featured on TWO magazine covers.   Molly Sims graced the cover of Shape Magazine’s January 2012 issue. She showed off her [...]


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The Best Bikini Moments of 2011

January 6, 2012 by
The Best Bikini Moments of 2011

With the end of 2011 and the beginning of 2012, we wanted take a moment to look back and pay tribute to some of our favorite bikini moments of the year. There were dozens of memorable bikini moments this past year of some of the sexiest celebs in the hottest designer swimwear. But, we narrowed [...]


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Melissa Gorga heats things up in L Space!

January 4, 2012 by
Melissa Gorga heats things up in L Space!

Our favorite New Jersey Housewife Melissa Gorga starts 2012 off with a BANG, showing off her smokin’ curves in the L Space Fringe Black bikini! She and hubby Joe Gorga spent their holiday weekend in sultry South Beach, where they hosted a New Years Eve party at the swanky Catalina Hotel!   The couple partied [...]


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Filed in: Celebrities, Trends

Molly Sims in Shape Magazine!

December 21, 2011 by
Molly Sims in Shape Magazine!

Shape Magazine is always dishing up the hottest tips in healthy eating, beauty and exercise to help us achieve that perfect bikini bod! They constantly feature today’s hottest celebs in the best of designer swimwear and the January 2012 edition is no exception, as model turned actress Molly Sims is spotted rockin’ one of the [...]


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AnnaLynne McCord Spotted in Vitamin A Silver

December 16, 2011 by
AnnaLynne McCord Spotted in Vitamin A Silver

TV series 90210 def has some great stylist on set because they seem to love designer swimwear just as much as we do. We’ve seen some of our fav brands on the show, such as L Space, Vix, and Vitamin A. The latest spotting was of AnnaLynne McCord, who plays Naomi Clark, in Vitamin A [...]


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Battle of the Bikini-Clad Moms: Jennifer Lopez vs. Cindy Crawford

December 9, 2011 by
Battle of the Bikini-Clad Moms: Jennifer Lopez vs. Cindy Crawford

We’d like to welcome you all to our FIRST ever Battle of the Bikini-Clad Moms: Jennifer Lopez versus Cindy Crawford! We picked these two brunette mamacita’s to face off in this battle because they both sported Vix bikinis during their Thanksgiving getaways. Jennifer and Cindy skipped shopping on Black Friday for some R&R on the [...]


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JWOWW Wows On The Cover Of Maxim Magazine!

December 7, 2011 by
JWOWW Wows On The Cover Of Maxim Magazine!

MTV Jersey Shore’s boardwalk babe is at it again, but this time she has landed the honor of being Maxim Magazine’s January 2012 cover girl! We first spotted Jenni “Jwoww” Farley gracing the pages of Maxim back in July 2010 in the youthful striped Vitamin A Silver Lite Brite bikini! Well youthful no more, as [...]


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Filed in: As Seen In, Celebrities

Kourtney & Kim Take New York: Kim Kardashian’s Bikini Style

December 5, 2011 by
<i>Kourtney & Kim Take New York</i>: Kim Kardashian’s Bikini Style

I spy with my little eye… Kim Kardashian wearing her favorite ViX Bia bikini once again!  In last night’s episode of Kourtney & Kim Take New York, Kim wore the Bia Aqua bikini by ViX Swimwear and as always, she looked absolutely gorg!   For those who missed last night’s episode (season 2, episode 2), [...]


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Filed in: As Seen In, Celebrities

Kris Jenner: Get Her Look

December 5, 2011 by
Kris Jenner: Get Her Look

Kris Jenner is best known for being the mother of the Kardashian ladies and for starring in her reality TV show “Keeping Up with the Kardashians.” She manages all of her children’s careers and has built a mega-million dollar family empire. The empire consists of best-selling books, endorsement deals, reality TV shows, and most importantly, [...]


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