This week I’m really lovin’ the new Santorini Caftan from the 2010 ViX Swimwear Summer collection.  It’s bold, beautiful, and figure-flattering for all!

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The 2010 True Religion Swimwear line is finally here!  The world-renowned brand behind those perfect-fit jeans now has an impressive up-and-coming designer swimwear line!  With classic denim-inspired looks with a bit of boho-chic flair, the new designer swimwear line is sure to be a hit.

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This week’s Pick Of The Week is the new Neve swimsuit from the ViX Swimwear 2010 Summer Collection! This gorgeous white two-piece swimsuit is simply crisp and clean, resulting in a fresh new look that’s perfect for summer.

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Two new colors + the same great style = a whole new you!  The math is simple.  You guys loved the Bubblegum swimsuit by Sofia by ViX so much, that we snagged it in two brand new colors, just for you!  Check out the adorable new Spearmint and Sugar two-pieces from Sofia!

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Some of my all-time favorite swimsuit top styles are ruffle bandeau tops, and with the 2010 designer swimwear collections, there are plenty to choose from!  Whether you want a little or a lot, these bandeaus will definitely do wonders for your bust!

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Even the most die-hard bikini gals need at least one good one-piece in their swim wardrobe.  And one of the sharpest looking styles for 2010 is the one-shoulder one-piece.  Lucky for you, we’ve got quite a few styles to choose from!

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This week’s pick of the week goes to the new Goddess Separates from the 2010 Seafolly Swimwear collection.  With the new lavishly luxe fabrics, these new swimwear styles from Seafolly will have you looking like the beach goddess that you are!

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This week’s pick of the week is one of my absolute favorite 2010 new arrivals—the Slinky Plunge one-piece by L Space Swimwear!  With its deep plunging neckline, gorgeous cool color, and ultra-sexy monokini design, this new one-piece is smokin’ hot!

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It’s Beauty and the Beast meets Beauty and the Beach—It’s this week’s pick of the week!  Presenting Lumiere from the 2010 Salinas Swimwear collection!  This gorgeous two-piece swimsuit is one of our favorite new swimsuit styles from Salinas, as well as one of our top favorites from all of the 2010 swimwear collections in general.  Simple yet chic, sexy yet elegant, the Lumiere two-piece from the new 2010 Salinas Swimwear line is a definite must have for the upcoming season.

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It’s the moment we’ve all been waiting for… the 2010 Salinas Swimwear line is finally here!  Our patience has finally paid off, because the adorable new styles are fabulous as ever!  Featuring a number of hot 2010 swim trends and some of the sexiest Brazilian swimwear styles yet, the Salinas Swimwear collection is hot, hot, hot!

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