Bia Blue by Vix Swimwear

One of my all time favorite brands is ViX Swimwear.  Every season Paula Hermanny, the creator behind the brand, reinvents the line, introduces gorgeous color palettes, and keeps a few classic styles with updated details, but one thing that stays consistent is she always nails it!

Four Seasons ago, ViX Swimwear came out with a simple yet unique style called Bia.  The Bia body style is a sliding halter top with gold details that can be adjusted for the exact coverage you want. I have seen this popular ViX Swimwear style on many customers of all different body types and it looks great on absolutely everyone!  I haven’t seen a top so versatile that is popular with both the A cup gals and the D cup gals. Ever since its launch in a beautiful green, this ViX Swimwear style has been a hit with the public and celebrities.  Tyra Banks has even graced the cover of Shape magazine wearing Bia in white!  Since its introduction, the Bia style has come in many different colors, and prints.  Bia Blue is one of my favorite colors of this season.

Louise by Vix Swimwear

In addition, for 2010, ViX Swimwear has produced a very innovative and practical top called the Lolita Top. The new Lolita style features an underwire bandeau top, that has a strap of fabric attached on each side, so you can wrap the straps around your neck and wear it as a halter or pull the ties back and sport it as a bandeau.  So simple yet so ingenious!  ViX Swimwear introduced the Lolita Top in a beautiful purple, as well as a green and white print. We love this top and are confident it will be a big hit!