Kristin Cavallari in ViX Swimwear… Again!

October 4, 2011 by
Kristin Cavallari in ViX Swimwear… Again!

Once again, Kristin Cavallari was spotted looking like a real vixen in ViX Swimwear!  In a June 2011 issue of People Magazine, the Dancing With The Stars contestant and former hottie of The Hills discussed bikinis, her body and her secrets for keeping that slim figure.


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2012 ViX Swimwear: New Arrivals

August 30, 2011 by
2012 ViX Swimwear: New Arrivals

Assorted styles from the 2012 ViX Swimwear Collection are here… just in time for Labor Day Weekend!  We love all of the new swim and cover-up styles, but we definitely have our faves.  Check ‘em out…


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Filed in: What's New

Summer’s Must-Have Suit

June 24, 2011 by
Summer’s Must-Have Suit

One of my ultimate favorite swimsuits is the Bia style by Vix Swimwear. You know when you love something soo much you tend to buy it in different colors? Well, let’s just say I have a handful of Bia’s. The Bia style was first introduced in 2007 and that’s the year I fell in LOVE with it! Paula Hermanny, the founder and lead designer, keeps reinventing and updating the style every year. It’s a classic swimsuit that will NEVER go out of style.


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Filed in: Insider, What To Wear

Brooklyn Decker in ViX Swimwear

May 4, 2011 by
Brooklyn Decker in ViX Swimwear

Brooklyn Decker is a Bia-loving bombshell!  Back in March, Brooklyn was spotted in Miami looking gorgeous in the Bia Magenta bikni by ViX Swimwear.  It’s no secret that celebrities love them some ViX Swimwear.  And now Brooklyn Decker joins the long list of celebs spotted in the coveted ViX swimsuit style!


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Alicia Keys: Bikini Do or Don’t?: Pick Of The Week

August 9, 2010 by
Alicia Keys: Bikini Do or Don’t?: Pick Of The Week

SPOTTED: Alicia Keys sporting ViX Swimwear—and a perfectly round baby bumpAlicia Keys and Swizz Beatz spent their honeymoon in beautiful St-Jean-Cap-Ferrat, located in southeastern France.  The newlyweds soaked up the sun while chillin’ on a luxurious yacht.


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Kelly Brook in ViX Swimwear: Pick Of The Week

August 2, 2010 by
Kelly Brook in ViX Swimwear: Pick Of The Week

Kelly Brook was spotted in styles from the 2010 ViX Swimwear Collection!  The beautiful English model and actress began designing her own line of swimwear and lingerie back in 2006, but like many, she can’t seem to get enough of ViX Swimwear and Paula Hermanny’s sexy summer styles!


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Vix has done it again!

February 5, 2010 by
Vix has done it again!

One of my all time favorite brands is ViX Swimwear.  Every season Paula Hermanny, the creator behind the brand, reinvents the line, introduces gorgeous color palettes, and keeps a few classic styles with updated details, but one thing that stays consistent is she always nails it!


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Beautiful New Bias!

October 28, 2009 by
Beautiful New Bias!

If you thought they couldn’t get any better, you were wrong!  The classic Bia style from ViX Swimwear has been updated for 2010, and we couldn’t be more pleased with the results!  Although some of the Bia styles still feature the trademark gold adjustable details, the new and improved swimwear styles now feature sliding adjustable details in a stunningly chic tortoiseshell.  Changing up the popular swimwear style with tortoiseshell details was definitely a great idea, since tortoiseshell is always fashionable and is a surefire way to add a touch of style and class.


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Filed in: What's New

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